J&C AERO are bold and lively players in the field of aviation, so the aim in updating their visual identity was more sense of energy and dynamism.

The refreshed logo’s composition adds weight and assurance. Monumental typography also helps communicate that, giving the design decisions more self-confidence. The bright colour palette creates a dynamic mood, and contrasting colour combinations adds more character to the identity. All these features are illustrated by the boundary-breaking 3D visuals. All the elements come together to create a strong and energetic totality.